I was pleasantly surprised to see machinima.com mentioned so casually as an example of online media success at CNet today:

They have names like Machinima, Next New Networks, and Demand Media. Collectively, they represent billions and billions of online-video views. And many have transformed their fledgling businesses into successful and profitable online brands.

In an article entitled “YouTube and the new creative class,” Kevin Yen gives some examples of “a creative class of budding, do-it-yourself media moguls–part distributor, part content creator, part producer, part entertainer…” I’m so happy to see machinima, itself an emerging art form, mentioned alongside other great artists who’ve reached new levels of expression through YouTube and other forms of online exposure. It makes sense that this new form of animation, so intimately tied to the online experience, is able to rise to the top on the web…

The article is here: http://news.cnet.com/8301-1023_3-20005166-93.html